What are product video?
A video advertisement, like those you see on TV or the Internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.
An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers. If you’re working on online-only content, we think a digital ad campaign is one of the best ways to really spread your brand message and also make the most of your commercial video production efforts.
Some of the Product Videos we’ve made
01. The Brief & Kick-off Call
We’ll ask you first to fill out some info about your company and product. Then, we’ll set up an online meeting to get to know your brand and specific needs for the video. At this stage, we focus on sharing ideas and coming up with the general storyline and art direction for the piece.Download Brief
02. The Script
We craft a script that delivers the right message in a clear and compelling way based on your target audience and marketing goals.Script Example
03. The Storyboard + Style Frames
We craft the storyboard (which is similar to a comic book) that will showcase the main actions that will take place in the video. Style frames (art design of the character and some scenes) are also created so you can see how the explainer video will play out.Storyboard Example
04. The illustrations
We come up with all the graphic assets and deliver it in a PDF format so you can see how the story is visually developing.Graphics Example
05. The Animation
Here is where we bring the characters and graphic assets to life. We then proceed to add some background music and sound effects to make it perfect.Watch Video Example
06. Your Video is done!
Let’s celebrate by grabbing a cup of coffee and having a donut! Why not? We deserve it after all!
Wanna grab a bite? Let’s talk.Connect
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